October 31, 2009
October 28, 2009
October 24, 2009
The legendary component/apparel company Race Face just announced that they will be selling their products to Mountain Equipment Co-op (the Canadian equivalent to REI in
See letter from Lambert below:
LAMBERT ENDS DISTRIBUTION OF RACE FACE PRODUCTS
Race Face recently informed Lambert of its plans to sell its apparel, armour and components to Mountain Equipment CO-OP (MEC). Lambert is very disappointed with the decision Race Face has made in this matter. Due to Race Face’s realignment with MEC, Lambert ceased its business relationship with the company.The importance of specialty retailers for Canadian cyclists is undeniable. Lambert remains firm in its commitment to channels avoiding an every day low pricestrategy which brings down reasonable market pricing. Lambert will continue to privilege brands that support this same business direction.